Our strength lies in our seamless delivery of a wide range of operations services (from start-to-finish) by our experienced and highly skilled staff.


Michael Wright

Michael Wright

Michael Wright, Managing Director

Michael has 20 years experience in market research data collection, data processing, automated reporting, statistical analysis and project management. Michael has experience of a wide variety of multivariate techniques / segmentation / model building. He is a member of the MRS and is an Engineering graduate from Warwick University.

Michael is a Fellow of the Royal Statistical Society. He and his team have a wide range of multivariate statistical tools at their disposal some of which have been built in-house and are unique to Digitab. Cutting edge techniques such as SEM, Targeted boot strapping (TABOO), Latent growth analysis, Shapley Value Regression analysis, PLS, Latent class analysis, Neural Networks, supplement the normal range of multivariate methods.


aNDY pOPE

aNDY pOPE

Ian MacNeil

Ian MacNeil

Andy Pope & Ian MacNeil

Andy is an acknowledged expert in Excel (and VB/VBA programming) and has been awarded the coveted MVP status by Microsoft every year since 2004. Andy also is the author of the TABOO software.

Ian manages our IT systems and is also the author of our DigiWeb online interviewing software. Ian provides technical and systems support, and has written many of Digitab’s application programs, including authoring our web surveying package.

Together they have almost 50 years market research programming experience.


Digitab Executive Staff

Digitab’s teams of analysts are all of graduate calibre and possess a variety of skills. The skills of the executives are appropriate to the team managed by one of the management staff highlighted above. These would include spec writing, programming, report production, statistical analysis and database building / maintenance.

Each team has a mixture of staff with different levels of experience, ranging from Graduate trainees to staff with at least 10 years of experience within Digitab.